Channel strategy
Defining where to invest by funnel stage, with allocation proportional to each channel's proven return.
Service
Growth and performance marketing for ecommerce
Growth comes from repeating what works, not from an isolated campaign. Method behind every test, and budget where the return is already proven.
A campaign that performs once is luck. What sustains growth is the method: hypothesis on record, test with controlled budget, honest reading and scale only on what proved out. Without that, every month starts over.
Book a 30-min conversationWhat this service covers
Deliverables that work together or separately, depending on where your brand stands.
Experimentation cycle
Hypothesis, test with controlled budget and a read of the result. Learning accumulates instead of being lost.
Creative and offer
Structured testing of asset, message and offer, to find what moves the result before scaling investment.
CAC and ROAS tracking
A read of acquisition cost, return and payback per channel, with attention to the effect on LTV and not only on the click.
Campaign structuring
Organisation by objective and audience, so performance data is legible and optimisation is possible.
Learning report
A record of what worked and what did not per cycle, so the knowledge stays in the company.
How we work
A clear method. A partner who stays when execution starts.
Method before budget
Raising investment in a channel nobody understood only accelerates the loss.
Testing with controlled budget
A hypothesis is tested with the minimum needed to conclude, not with the quarter's budget.
Scale only what is proven
What gets more budget is what already proved return in testing, not what looks promising.
LTV alongside CAC
Cheap acquisition that does not repurchase is cost disguised as result.
Learning on record
Every cycle leaves a document. A change of team should not reset the knowledge.
Frequently asked questions
What minimum investment makes sense?
We work from R$ 5,000 per month in media investment. Below that there is not enough volume to conclude a test with a reliable read, and the work becomes detail tuning instead of growth.
Do you run the campaigns?
Strategy and method are the focus here. Day-to-day media buying has its own page, under paid media management.
How long until I see results?
The first test cycles give a read within weeks. Consistent growth is the result of accumulated cycles.
Which channels do you work with?
The ones that make sense for your business. The choice comes out of testing, not from a preference for a platform.
How do you measure what is incremental?
With a test design that allows comparison, rather than attributing to the channel everything that happened after the click.
What if the channel saturates?
It is part of the game. That is why the method diversifies instead of depending on a single acquisition point that can dry up.
Want to understand how this applies to your brand?
Tell us about your operation. We will say honestly what can be delivered and how long it takes.
Get in touch